Author Archives: admin

Happy Thanksgiving

Happy Turkey Day to one and all!! Take a few moments for yourself… put away the phone, turn off the news and ignore the mayoral election. Remember that family comes first, food is to be enjoyed, and calories not to be counted, and if you look up you’ll notice the sun brings forth a rainbow […]

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Recipe for Excellence in Customer Service

Good customer service is the backbone of any successful business. Without it a business is destined to falter.   Whether you’re collecting points, such as Air Miles; offering a free coffee after 5 purchases; or designing stores to match the wants and needs of its consumers. It shows that your company is going that extra […]

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A Xanax Christmas

From the moment Halloween candy causes acid reflux disease, And your favourite costumes now give people unease. The time has come to welcome the holidays with care and, Greet jolly St. Nick with fattening cookies that dieters wouldn’t dare.   The malls are strung with pretty lights and sweet songs, While children wait for the […]

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CBC Hockey Night in Canada SongQuest Has Kidnapped My Husband

CBC, our beloved national radio, has kidnapped my husband.   They have fused his two loves, hockey and songwriting and he is now a serious contender for the CBC’s Hockey Night in Canada SongQuest.   Before the contest, there were romantic evenings; whirlwind weekends; and his pathetic attempts to cook. Now things have changed. Date […]

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Happy 70th Joni Mitchell

Joni Mitchell Trivia: Joni was scheduled to perform at Woodstock in 1969 but was advised by her manager not to appear in case the well-publicized traffic jams prevented artists from leaving, thus jeopardizing her scheduled appearance on the Dick Cavett Show. Her frustration and regret at not having been able to participate in this life-changing […]

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SNAP SHOT Solutions Wins STAR Awards

Congratulations SNAP SHOT Solutions for your success at the Guelph Wellington Business Enterprise Centre’s small business STAR Awards. SNAP SHOT Solutions won the prestigious awards for:   Outstanding Customer Service (sponsored by SmithValeriote Law Firm) Outstanding Consulting (sponsored by rlb Chartered Accountants) We look forward to your further success in the future!      

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Embrace the Buzz: Content Marketing

In a recent article for the Globe and Mail, columnist Lisa Ostrikoff tapped into the importance of content marketing. Content marketing has been around for ages, but companies are just starting to realize the benefits of communicating with their customers with multi-pronged approaches that not only sell the message, but own it. It’s about developing […]

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Little Advertising, Yet Highly Desirable

It sounds as though I’m on a rant against conventional advertising, but that is far from the truth.   I’m stuck in summer mode and want to share with you a new and exciting place I accidentally came across for a spectacular vacation.   My husband and I were in need of a road trip […]

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Is Conventional Advertising Enough?

Being a PR junkie, I must confess, when it comes to advertising, I’m a little biased. I see advertising as a tactic that is part of an overall campaign for a product, brand, or service.   To me PR is more effective because it is based on storytelling. A story that your clients can relate […]

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Can Twitter Make You a Better Writer?

Can Twitter make you a better writer? Yes. Brand identity is all about brevity and Twitter forces writer’s to be succinct and clear with their message. Marketing your brand is like meeting a person, you form an opinion of them in the first thirty-seconds. Therefore, as a writer, it is important to encapsulate your thoughts […]

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